p Ads on social platforms and sponsored content on media sites are becoming more pervasive and increasingly harder to spot.
While there has been an overall improvement in trust in advertising over the last three years, digital ad distrust still hovers around 39 percent, per YouGov.
Your brand relies on social advertising and sponsored content to feed the top, middle and bottom of the buying funnel.
While these platforms offer excellent exposure, there is an inherent risk of the presence of your ads resulting in a negative impression of your brand to some consumers.
This article will dive into how to deliver more perceived value from your social and content-based ads, and less of an adversarial relationship with consumers who view and click on them.
Maintain your brand & editorial integrity