AT is betting you want some video to go with your unlimited data plan.
The Dallas telecommunications giant said Thursday that its Unlimited Choice data plan is now eligible for a promotion that adds the DirecTV Now streaming service for an extra $10.
The promotion was previously only available to Unlimited Plus customers.
Unlimited data is the latest bait offered by the carriers to get you to switch services.
But while the rest of the pack has focused on price or features, AT has attempted to stand apart by offering more video options, part of its broader transformation into a media company with the acquisition of DirecTV and its pending purchase of Time Warner.
AT offers two options when it comes to unlimited data.