None of us set out to have our PPC programs fail.

But sometimes they do, despite our best intentions.

But sometimes, behind those failures, is some inadvertent self-sabotage — sabotage that will virtually guarantee a failed PPC program.

To help you avoid inadvertently setting your PPC programs up for failure, I’ll use this column to describe four ways to “help” your PPC programs falter or self-destruct.

Put too many options on your landing page

I’ve talked before about how landing pages are critical to PPC success and how important it is to keep them focused.

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