Online retailers, particularly mid-market and larger, are really in three businesses: selling products directly to customers; software; and publishing.

Seamless retail — what many call omnichannel retail — is the concept of selling consumers the specific products they want or need when they want them, where they want them, and how they want them — all with a consistent shopping experience.

It has a selection of products that are priced properly and in stock when a consumer wants to buy.

Consider the addition of accounting software or the need to use the electronic-data-interchange format to place orders with your suppliers.

How is the company storing human resource information?

As retail businesses reach the mid-market, those stores almost always need in-house development capabilities either to manage software integrations or to offset the relatively high cost of some software solutions.

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