After launching their innovative new Lens discovery tool back in February, Pinterest has been working to evolve the tool, with a view to a wider rollout (currently, Lens is only available to users in the US).
Last month, Pinterest added a new recipe discovery element – you take a picture of a specific food or meal and Lens can show you related recipe results.
Now, Pinterest has given the Lens process a makeover, bringing it more in line with other social tools, while also adding in new identification capacity, boosting its use case.
As you can see, the new layout is similar to Snapchat (and subsequently Instagram Stories, Facebook Stories, etc.
), though the functionality is obviously different.
For comparison, here’s the original Lens layout, with the camera circle poking through a white background.