According to Facebook, more than 1 in 3 people in the US use Facebook or Instagram while at a restaurant or bar, with many “posting photos and opinions of that coffee or craftbeer they’re drinking”.

That seems like a very high number – but really, it makes sense.

The findings are part of Facebook’s latest research report on the US beverage path to purchase, in which the Facebook IQ team analyzed conversation data on Facebook and Instagram and surveyed more than 1,000 people.

Of course, 1,000 people is only a fraction of the US population (and Facebook has more than 234 million monthly active users in the US alone), but still, it’s enough to get some level of indication of such activity across The Social Network.

First off, Facebook says that both Facebook and Instagram have become key platforms in the beverage discovery process, particularly among younger users.

“…over 40% of Younger Millennials surveyed in the US agree that seeing pictures and videos on Facebook and Instagram helps them decide to try a new non-alcoholic beverage.”

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