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5 Ways Technology Enhances Events

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John Tailor
5 Ways Technology Enhances Events

Networking - you’ve been hearing about it on many seminars and webinars as a foundational and vital part of entrepreneurship and it truly is! Well, events play a key role in networking – they bring important contacts together while giving you an opportunity to plan them. Delving further into events, fully utilizing the technology at hand not only makes things easier but allows you to enhance them; and here is how.

Scheduling and planning

A wide variety of planning tools that are available makes it easier to collaborate with large teams and makes task management, reporting and visibility for extended teams simpler. This is very important for the general ease of event planning, especially nowadays when things change on a daily basis and proper scheduling is easily overlooked.
Tools that allow collaboration, such as Microsoft Planner, Trello and Basecamp are irreplaceable in today’s society. Basecamp, for example, is a private, secure online space where people with access to a project can work together organizing and discussing.

Social media

There is no better way to spread the word about an event nowadays than social media. Instagram and even Twitter can be used to support invitations, but, in truth, it’s all about Facebook and here’s how it works!

While having a website is, without a doubt, unavoidable, if you want people to take you, as an entrepreneur, and your company seriously, without the support of your Facebook following, your chances for success are greatly hindered. The following that you’ve gathered on Facebook, especially if they’re fans of your brand, will crave every single opportunity to meet up with you in person and by creating and sharing open events, you are already guaranteed a degree of attendance. All that remains now is inviting the parties you’re interested in doing business with, and you are one step closer to a quality gathering.

Social media can also help with planning – by outlining a timetable, you’re making sure that your attendees are dedicated towards each subject that will be addressed.

Event marketing and promotion

Most event applications are built with marketing and promotional capabilities. Of course, this merely means ease of access, and out-of-the-app creativity is required for coming up with solutions for your marketing campaign. Creating a good marketing or promotional plan for an event is on you, then comes the science of finding a tech platform to find which tactics suit the right type of attendees.

Tickets

Charging attendees on the entrance to your event is not only unseemly, but significantly less efficient and much more complicated. Finding a perfect comprehensive event ticketing system to suit your needs is a vital factor in making sure that you get the most out of any type of professional gathering.

Event apps

Giving your attendees the ability to navigate, engage and interact with many aspects of your event in a virtual environment is no longer a perk; it is a quality must-have event, especially if a large conference is what you have in mind.
These apps are devised to keep much more than your map and schedule handy; they have the capability of enhancing the attendees’ experience not only during, but also prior and after the event in question! Of course, depending on the scale of your event, there are many app types to choose from. If you are planning a huge conference and looking to save up, choosing a cheaper event planning app is everything but smart, since ‘mid-range and above’ apps come with built-in analytics so that the conference planners can gather important data.


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John Tailor
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