By looking at who’s using voice search, why they’re using it, and where they’re using it, it becomes very clear that the impact of voice search on B2B SEO is inevitable.

Adoption of the technology is on the rise, so it’s time for brands to begin optimizing for voice search.

While familiarity with personal assistant technology will encourage more people to try voice search, it is convenience that will really drive adoption.

People use voice search because it’s faster, simpler and more user-friendly.

It simplifies searching for individuals who struggle to type on small devices, and it helps searchers avoid navigating confusing site menus.

On average, humans can speak more than three times as many words per minute as they can type.

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