According to the ‘Young India Study’, conducted by Talentedge and Kantar TNS, there has been a rise in certification courses in analytics and digital marketing, which have grown by 218% and 419% respectively among Indian millennials.
This can provide a massive boost to the Indian government's Digital India and Skill India campaign.
The Drum spoke to Aditya Malik, chief executive offer and managing director of Talentedge, who said,:“Young Indian Millennials are optimists; especially from bigger metros like Mumbai and Delhi.
With the pace getting faster, they are flexible with their plans and hence focus on short term goals.
This makes it imperative to learn continuously and focus on constant skill development for successful careers in the future.
For example sports and theatre, which were just regarded co-curricular activities, are now being taken up as full fledged career by Indian millennials.