It’s a wrap on Rita Ferro’s first upfront as president of ad sales for Disney-ABC—and the company’s first upfront in which it sold inventory across its entire portfolio.
Ferro and her team concluded their negotiations Thursday, ahead of the long July 4 holiday weekend, securing CPM (cost per thousand viewers reached) increases in the high single digits across all dayparts and the company’s cable portfolio.
Late night and kids saw low double-digit pricing increases.
Overall revenue is expected to grow in the high single digits across broadcast, cable and kids with a 20 percent increase in digital sales.
This was the first upfront for Ferro, who was named president of ad sales for Disney-ABC in February.
This year, the company was selling its inventory across its entire portfolio: ABC’s entertainment, news and kids businesses in linear, digital and radio, including ABC Entertainment, ABC Daytime, ABC News, Disney Channel, Disney XD, Disney Junior and Freeform.