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How to write a post that everyone will like

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Ri Vis
How to write a post that everyone will like

For several years now, social media experts have been trying to understand how and why some posts in social networks are becoming unprecedentedly popular. The question is really complicated, and the results of all the studies and experiments do not say anything concrete. Meanwhile, brands, celebrities and rank-and-file SMM-players, are ready to give much for the opportunity to learn how to write such materials that will fly through the network, get into the very heart of the audience and cause her exclusively positive emotions. Does no one know how to do this?


Let's be honest: no one. There is no "formula for a successful post". However, this does not prevent us from deducing certain patterns and trying our luck. Let's analyze a dozen posts with an impressive number of likes and see what they are good at.


1. Stories from life

People like life stories about eternal values: friendship, compassion, love and courage. Try to write about some particular person, but so that the record is clear to everyone and touches everyone personally.

 
2. An unusual point of view

You can always surprise your subscribers with an unexpected idea, an interesting fact and make them think about the usual things.

 
3. At the right time in the right place

This task is rather difficult. You will need a thoughtful plan of posts tied to interesting dates or events, and besides it - the ability to quickly switch when an important information opportunity appears on the horizon, and write on topics of concern to the public. If you learn to do this, then your publications will always be relevant and popular. Here's a great example: during the Olympics in Sochi, the owner of the Novosibirsk pizzeria "Bird Titmouse" managed to joke about the theme of unrevealed rings (long before the acclaimed Audi advertisement):

 
4. Correct feed

Ambiguous topics, as a rule, have a good effect on the rating, especially if you learn how to properly submit them. Remember: easy sarcasm works better than loud phrases, infographics are more visible than written reports, and the opinion expressed in the first person is often stronger than the official statement.

 
5. The non-common call to action

Facebook users already do not pay much attention to requests like "Click like if you agree" or "Share, if you care" or "Do my assignment", so try to find some unusual way to motivate them.

 
6. Inspiring quotes

Such phrases are always working. They are relevant in any situation, and subscribers perceive them as if you are personally addressing everyone. If besides the phrase itself you add a photo of her charismatic (this is important) the author, then your post will literally collapse under "likes".

 
7. Tired topics

After reading such a post, the reader should think: "All right!". Even if the topic of the post is something annoying, if you can find that small chip that will cause people to participate and can formulate it correctly, then in return you will receive a barrage of approval and outposts.

 
8. Not all at once

Intrigue your subscribers with a catchy title, but do not rush to spread it all out like a spirit. Do not forget that intrigue is the best way to attract attention to the record and increase the number of conversions to your site.

 
9. Interesting lists

The post, issued by the list, invariably causes interest and is easily read. The main thing is to find a topic that will not leave anyone indifferent.

 
10. Stunning photos

Quite an obvious trick. Just imagine how many pages your readers are subscribed to and how long they have a news feed. If you want to make sure that they pay attention to your publication and want to share it, then show them a photo that captures the spirit.

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