Inspired by that series, we’ve included some of our favorite insights from these marketing masterminds, and asked some of our own team members what great work means to them (including my own definition of great work).

Those who set high standards and are driven to excellence set the bar higher than any manager, client, or customer would.

Ultimately, great work stands out as thoughtful and purposeful, creative, data informed, effective, efficient, measurable, and satisfying for those who do it.”

– Lee Odden, CEO, TopRank Marketing – Read Lee’s full interview on the Workfront blog

“At a bare minimum, great work produces the results or desired outcome you’re looking for.

Really great work is innovative in that it addresses the needs of your audience in a new and creative way.”1

The text above is a summary, you can read full article here.