His latest marketing initiative is a collaboration between Vintage Italia’s Pasta Bow Ties and Tipsy Elves, a holiday-themed apparel company that is known for its ugly Christmas sweaters.
“We’ve co-designed festive packaging for our bestselling Honey Butter, Meatball Parm, Creamy Ranch, and Smooth Cheddar Pasta Bow Tie flavors,” says Cohen, “The bags have been re-imagined with classic holiday characters like reindeer, elves, snowmen, and, of course, Santa.”
Cohen says the campaign will be a cross-platform effort on Instagram, Facebook and Twitter, as well as an ad component with iHeart Radio’s Jingle Bells concert series.
The brand will also be launching a sweepstakes via its social channels where followers are given a chance to win tickets to iHeart’s Jingle Ball.
I travel to multiple cities every month working from dawn to dusk and then some.
I secured a partnership between Wonder Woman’s DVD home video and Pasta Snacks.