His latest marketing initiative is a collaboration between Vintage Italia’s Pasta Bow Ties and Tipsy Elves, a holiday-themed apparel company that is known for its ugly Christmas sweaters.

“We’ve co-designed festive packaging for our bestselling Honey Butter, Meatball Parm, Creamy Ranch, and Smooth Cheddar Pasta Bow Tie flavors,” says Cohen, “The bags have been re-imagined with classic holiday characters like reindeer, elves, snowmen, and, of course, Santa.”

Cohen says the campaign will be a cross-platform effort on Instagram, Facebook and Twitter, as well as an ad component with iHeart Radio’s Jingle Bells concert series.

The brand will also be launching a sweepstakes via its social channels where followers are given a chance to win tickets to iHeart’s Jingle Ball.

I travel to multiple cities every month working from dawn to dusk and then some.

I secured a partnership between Wonder Woman’s DVD home video and Pasta Snacks.

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