Caressa Douglas, senior vice president, content and branded integration at Branded Entertainment Network (BEN) has her own great stories.
The one that vaulted her to the stratosphere of brand integration leadership, which will be shared in depth in an upcoming episode of Exceptional Women of the World, is one straight out of Hollywood.
The young Douglas had to prove herself to her first boss, who was demanding and stacked the odds against her.
She not only persevered, but built a foundation for a highly-lauded career in brand integration and entertainment.
In this case, art truly could have imitated life and to Douglas, that’s what makes a great story — that connection that embraces all manner of the human condition.
Moreover, she feels that the voices that we may not hear as much, especially in light of current affairs in the world, can make compelling stories.