You know your business needs online reviews, but did you know your reviews have a direct impact on your business’s click-through rates in local search results?

Well, a recent study by Brightlocal found just that - review star ratings are a big deciding factor in whether or not consumers will choose to click on your business over the competition.

We’ve analyzed the study’s findings below, but before we get started, I’d like to define a couple of terms to avoid any confusion.

CTR is determined by dividing total clicks by total impressions.

Local Pack – The local pack is the box of local results that Google displays when you search for local products and services.

Yes, actually, more than you might think.

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