Hulu announced this morning the appointment of Kelly Campbell, the current head of Global Growth Marketing for Google Cloud, as its new chief marketing officer.

The strategic hire for the streaming service will see Campbell tasked with driving Hulu’s overall marketing strategy across both its subscription video on-demand business and its new Live TV service, the company says.

Wall had effectively functioned as CMO, but the title was different.

Most recently, she was tasked with creating awareness and driving adoption of Google Cloud products, including the Google Cloud platform and G Suite.

Prior to serving as managing director of Global Growth Marketing for Google Cloud, Campbell had also held several other marketing roles at Google, including having led Global G Suite Marketing, Small Business and Education Marketing and the North America Ads Marketing team.

Before that, she led the Dedicated Client Services team for North America, and spent a year in Tokyo where she built out Google’s Online Sales and Operations team.

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