Many of us in the SEO world, myself included, are not traditionally trained as marketers.

Search engines want to connect people with the best possible results — so user engagement and satisfaction is likely an SEO ranking factor.

Certainly, on-page signals and links are still super-important, but these won’t help if users do not engage with your site.

It’s not enough to focus on delivering more traffic.

The 4 Ps of marketing helps us here by focusing on these four key areas:

As it happens, SEO does a lot right by default.

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