Whether in an agency environment or inside a business, your SEO team is affected by where it’s placed within the organization.
With that said, understanding the influences in play with certain organizational placements can help you make wiser decisions as you look at the logistics of categorizing an SEO team.
This works for medium to large teams that are able to have their own leadership structure and growth opportunities.
The benefits of having this team operate independently include being able to segment the department into functional groups, such as technical SEO, content marketing, link building, etc.
Another benefit is that SEO processes are not biased by another department’s focus.
Continuous coordination between PPC and SEO allows for building search engine results page visibility, and an understanding of where both PPC and SEO efforts should be enhanced to maximize conversion opportunities.