The luxury parka company Canada Goose is doubling down on its U.S. expansion plans, with the launch of a knitwear line — the company’s first real stab at another category — geared toward the country’s warmer climes, and the impending debut of two new stores in Chicago and Boston.

“Knitwear was a natural next step for the brand,” Poriadjian-Asch told Glossy, citing “hoodie culture” and the damp weather of the West Coast as inspiration.

With this being our first apparel venture, we were not going to rush something that wasn’t going to raise the bar.“

The collection of mid- to heavyweight knits will retail from $295 to $650, significantly less than the brand’s jacket offerings, which start at around $700 and reach into the thousands.

It will be sold at canadagoose.com and the company’s flagships in Toronto and New York, which opened last year to much fanfare.

Of the New York opening, writer Rachel Syme told the New Yorker that “the line to get in snaked around the block for weeks, and security guards enforced a strict one-in, one-out policy.”

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