With the growth of social media as a means to stay connected with the experiences and opinions of friends and family members, interest in employee advocacy has also been on the rise.

The logic behind this is fairly simple - in the past, you'd have access to the opinions of only a few friends and relatives at any given time, but now, through the always-connected nature of social, you're exposed to even more insights from the people whose opinions you care about, which gives each person more power in spreading the word about products and services.

Combine that with declining reach for branded content, and it makes sense for businesses to be putting more effort into understanding the dynamics of employee advocacy, and how they can use it to advantage.

So how, exactly, can you use it to advantage?

This new infographic from Social Reacher provides an overview of the how and why of social advocacy, with key stats and tips to get you thinking.

The text above is a summary, you can read full article here.