The quick-service restaurant has hired creative digital consultancy Deloitte Digital to redesign its ordering apps and improve its mobile customer experiences
Chipotle Mexican Grill (Chipotle) has hired creative digital consultancy Deloitte Digital to redesign its iOS and Android ordering apps and improve its mobile and digital customer experiences.
According to Curt Garner, chief digital and information officer for Chipotle, the apps will relaunch later this year and feature a “new look” and “improved functionality.” These improvements, per a press release, include reducing ordering friction, calculating pickup times, and making it easier for customers to customize meals and find nearby Chipotle restaurants.
This initiative, Garner notes, is part of Chipotle's “larger focus” on digital.
“We're always looking to give our customers easier, more convenient ways to order and enjoy Chipotle food,” Garner stated in the press release, “and a great mobile ordering experience is right in line with that goal.
Deloitte Digital brings the data, insights, and technology needed to help us grow our digital channels and meet our customers where they are with the same fast, friendly ordering experience they get in our restaurants.”