Damn, Japan, back at it again with the freaky Kit Kat flavours.

Chocolate containing real throat lozenge powder, called Kit Kat Nodo Ame Aji -- or Kit Kat Cough Drop Flavour.

Every serving of the limited-edition release that graces the palette is 2.1 percent throat lozenge powder.

Nestle says the ground cough drop powder is kneaded into the bar's white chocolate layers, creating a "fresh and invigorating flavour."

That guy on the packaging is Yasutaro Matsuki, a former national football (soccer) player and manager, who's since expanded into enthusiastic sports commentary.

The bar's design is to support TV Asahi sports broadcasts -- as well as helping to soothe throats.

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