Damn, Japan, back at it again with the freaky Kit Kat flavours.
Chocolate containing real throat lozenge powder, called Kit Kat Nodo Ame Aji -- or Kit Kat Cough Drop Flavour.
Every serving of the limited-edition release that graces the palette is 2.1 percent throat lozenge powder.
Nestle says the ground cough drop powder is kneaded into the bar's white chocolate layers, creating a "fresh and invigorating flavour."
That guy on the packaging is Yasutaro Matsuki, a former national football (soccer) player and manager, who's since expanded into enthusiastic sports commentary.
The bar's design is to support TV Asahi sports broadcasts -- as well as helping to soothe throats.