When the treats’ sender in St. Louis made a small error in the ZIP code of the package, intended for her son in Santa Monica, it threw the US Postal Service into total disarray.

With just a single digit off, the holiday gift went to Mountain View instead.

But, with the post office’s internal system unable to recognize the intended address, and customer service at the busiest time of year, the package was sent back, and vice versa, for weeks on end.

To cope with peak-time demand of this festive season, retailers and brands need to prioritize integrity and avoid operational errors related to delivery ahead of the big holiday rush.

The high cost of undelivered goods

While delivery and customer service issues are unfortunate at any time of year, the problem increases exponentially during the holiday shopping season.

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