For example, you may be advertising for a company that has franchises throughout the country (such as a Macy’s or REI) or a branch of locations unique to a region (e.g., Shaw’s grocery stores in the northeast US).

In this post, I’ll speak to the various account breakout options for multilocation businesses while detailing the pros and cons of each.

Clients will ask questions such as:

Which locations are performing the best?

Which keywords/audiences are working well by location?

What does the competitive landscape look like in X location?

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