SEO is a highly technical, and ever-changing field.
Staying across all the key best practices requires time and effort, and locating and actioning all the various potential elements necessitates technical skill.
But that said, the basic pillars of SEO are fairly simple, details and elements that anyone can research and apply.
Are you struggling to boost your Google search rank?
Want to know if you’re making basic mistakes that are screwing up your rankings?
SEMrush have put together this infographic of key issues to avoid.