Email marketing is an important part of your holistic marketing efforts, plain and simple.

Some businesses have shied away from it, thinking it’s an antiquated marketing method, but those who've stuck with it and kept it fresh and interesting are seeing some serious results.

For example, did you know doing something as simple as personalizing an email can yield a 6X higher conversion rate?

Oh, and 1 in 5 companies report a ROI of over $70 on email marketing campaigns.

Now if you’re falling in the spectrum of healthy open rates of 15%-27%, and your email list is even a few thousand subscribers – those are some healthy, legitimate leads.

If you consider combining the power of email marketing and social media marketing you can see how that can be powerful, right?

The text above is a summary, you can read full article here.