As Pinterest continues its evolution from a social network to a ‘catalogue of ideas’, the opportunities for marketers on the platform are also developing in-step.

And while Pinterest may have a lot fewer users than Facebook, Pinners come to the platform in a more focused mindset, with a defined shopping mission in mind.

Indeed, research shows that up to 93% of Pinners use the platform to plan for or make purchases.

That trend is also evident in the home decor sector, in which US shoppers spent $122 billion in 2016.

According to Pinterest, 60% of Pinners have used Pinterest to make decisions for home decor purchases, with 11 billion home decor-related Pins on their platform.

These data points and more are included in this new infographic, outlining the growing opportunity for home decor brands on the expanding Pin network.

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