When choosing an ecommerce platform to power your online store, it’s important to consider search engine optimization (SEO) features in your decision-making process.

When a customer makes a purchase from you, let’s say you send them to a thank you page, offering them a chance to subscribe to your exclusive newsletter where they can stay up to date with the most current sales and promotions before the general public finds out.

When someone visits this page, it’s an indication that they’ve successfully completed a purchase, a signal that you can use to track, analyze and optimize buyer journeys.

That’s definitely a page you wouldn’t want indexed in the search engines – and unless you block access to it with the robots.txt file, it’ll become discoverable by the general public.

Independent page titles and URLs

To avoid issues with duplicate content, and to ensure you have the best chance at ranking for certain keywords and phrases, it’s best to make sure you can control these metadata elements at the page level.

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