Channel 4’s debut of the Great British Bake Off pulled in more than double the ratings creative chief Jay Hunt predicted last week with 6.5 million average viewers - the broadcaster's biggest overnight performance in five years.
What's more, the return of the popular baking format marks the largest share of young audiences the broadcaster has had for a show in over a decade.
The show, now on its eight series, peaked with 7.7 million viewers and a 34.6% share of audience.
It was the most popular programme in the 8 to 9.15pm slot for all viewers.
It pulled in Channel 4's best ratings in five years - the last time being the opening ceremony of the Paralympic Games in August 2012.
The figures still pale in comparison to the show's heyday under the BBC brand, which hit peak audiences of 14.8 million in the final season.