It’s hard to overstate the success of Uber in London.

In just a few years, it’s turned the iconic black hackney cab, which once roamed London’s streets unopposed, into a near-threatened species.

This Estonian ridesharing firm has already made significant inroads into several markets, particularly in Africa, and now it’s cast an eye to Britain’s capital.

While Uber eats as much as 30-percent of the driver’s income, Taxify will take a comparatively modest 15-percent.

Drivers will love that, but will it make them switch, especially considering the majority of customers live in the Uber world?

Similarly, it says that because it takes less of a cut, consumers will ultimately pay less.

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