Tony Weisman goes client-side after 30-plus years
A classic agency switch took place today as Tony Weisman, an industry veteran with more than three decades of agency experience, left his role as CEO of DigitasLBi North America to join client Dunkin’ Donuts as U.S. chief marketing officer.
In the new role, Weisman will serve on the Dunkin’ Brands Leadership Team and report to the chain’s U.S. president David Hoffmann.
He will also relocate to Boston from his longtime home base in Chicago.
Weisman began his agency career at Leo Burnett in the 1980s, working in accounts before becoming chief marketing officer at what was then known as Draftfcb Chicago (FCB).
He joined DigitasLBi as president in 2007 and was promoted to CEO in 2013.