When you consider that mobile internet usage has surged in recent years, and that 65% of people are visual learners, it’s no wonder that image-based social media platforms like Instagram are incredibly popular at the moment.

Instagram now has more that 700 million monthly users, who share more 95 million photos and videos on the platform every day.

And since 50% of Instagram users follow at least one business, the app is also ideal for communicating your brand’s message using visual content - however creating compelling imagery is only one part of the puzzle.

If you want people to engage with your content, it’s important to also think about the captions that accompany the visuals.

Here are some tips for writing killer Instagram captions.

Write With an Authentic Tone of Voice

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