Think seeing words like ad, spon, or sponsored in captions ruins the post?
After a few months of testing, Instagram has granted access to its much anticipated Branded Content tools in an effort to improve transparency and simplify the process for businesses working with creators, and vice versa.
According to the company, the tools are now available to influencers, public figures, publishers, and business accounts.
Here's a summary of what the tools are and how they work:
1) Via "Advanced Settings", influencers can now tag a business partner, provided they have an Instagram business profile set up.
Posts must be approved by the business partner before they go live.