If you’re a consumer looking for a new car, a new pair of jeans or a new shade of lipstick, who are you going to look to for a recommendation?

If you answered b, you’re right.

An Instagram giveaway is simple - you ask people to post a photo to Instagram and include your unique hashtag in the caption.

You can do any or all of these things with an Instagram giveaway - though the way you execute the giveaway will depend on your goals.

Some examples of goals could be:

Find and develop brand advocates

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