If you’re a consumer looking for a new car, a new pair of jeans or a new shade of lipstick, who are you going to look to for a recommendation?
If you answered b, you’re right.
An Instagram giveaway is simple - you ask people to post a photo to Instagram and include your unique hashtag in the caption.
You can do any or all of these things with an Instagram giveaway - though the way you execute the giveaway will depend on your goals.
Some examples of goals could be:
Find and develop brand advocates