Cloudera’s facing stiff competition in the big data Hadoop market, with Hortonworks piling on the pressure with collaboration deals with IBM.

Cloudera is planning to boost its product portfolio with the acquisition of an artificial intelligence research firm.

The deal to acquire Fast Forward Labs should in theory help the Hadoop company to expand its machine learning offering.

Tom Reilly, Cloudera CEO, said that “Machine learning is an area of intense interest in every business,” that is capable of offering the ability to simplifying the view of data to acting upon it.

Whilst the technology is in high-demand, staying on top of the rapid pace of innovation in the machine learning and AI field can be tricky.

“Cloudera has a solution to help everyone stay up to speed on the rapidly evolving machine learning landscape with powerful insights and proven techniques.

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