Roll up, roll up… there’s another e-commerce mega deal in Southeast Asia courtesy of a Chinese investor.

Following on from Alibaba’s $1 billion deal with Lazada and a $1.1 billion round in Tokopedia led by Alibaba, rival Chinese e-commerce firm has announced a $500 million investment that will create e-commerce and fintech businesses in Thailand.

Southeast Asia, a region of 600 million consumers, is forecast to see its internet economy grow to $200 billion by 2025 thanks to rising internet access.

That potential has attracted investment dollars from Chinese giants lie Tencent and Alibaba, and now is upping its own efforts.

The investment comes from, Thai retail group Central Group — which owns former Rocket Internet fashion commerce portals Zalora Thailand and Zalora Vietnam — and investment firm Provident Capital.

It will see two joint ventures created which lean on’s experience, expertise and technology to complement Central Group business, which has assets of close to $10 billion and some 70,000 employees across its operations.

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