The decision was probably a tough one for Amazon, but it was the right one, given the battle lines that have been drawn between the two internet giants.

The following suggested alternatives to Amazon Product Ads may be the opportunity your company is looking for, to reach new consumers via search-based strategies.

Here are those three alternatives to Amazon Product Ads:

Rachel Kwan, manager of The Honest Company, reports a 34 percent increase in her organization's click-through rate and a 38 percent reduction in its cost per purchase, thanks to the new dynamic ads.

Like other forms of search marketing, advertisers set their own budgets and can tailor their campaigns based on relevancy to user interests.

Bing is Microsoft’s rival search engine to Google’s dominant one, and it actively promotes its Bing Product Ads, which reach 117 million searchers monthly.

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