Corporate communicators at the top of their game may be hard to identify at a glance.
They might drink coffee in excess or possess a dog-eared, Post-It-filled copy of the AP Stylebook, but they ultimately blend in naturally with society.
Here are four surefire ways to tell when you are in the presence of phenomenal corporate communicators:
They know what to look for, and then they dig deeper.
A rave review on Yelp is not a story, but it could be the tip of a valuable iceberg.
A truly seasoned communicator knows which key questions to ask: What circumstances made the customer write the review?