Be valuable and be remarkable
Entrepreneurs always have it backwards.
However, attempting to analyze the scripts, routines and checklists of those winners and then applying them in their own ventures almost always results in failure.
I read several books with tips and tricks for making successful videos on YouTube, but my achievements were not impressive (so far).
I followed all the advice I could find about social-media marketing, and although I cannot complain about a lack of followers, my results are far below what others have achieved -- with much less effort.
I read at least 10 books about public speaking, but I attribute my modest successes mostly to my personal approach instead of the lengthy models, guides and checklists that I found.