Many entrepreneurs raising money through crowdsourcing sites such as Kickstarter and Indiegogo think in terms of launching the campaign, generating lots of press and then hoping the press gets people to sign up and fund the campaign.
Not only can this impact the crowdfunding campaign itself, but it also sets the stage for securing sales outside of crowdfunding as well as follow-on investment funding.
Here’s how five startups took advantage of their crowdfunding success to generate PR buzz with major media outlets:
The company successfully used a Kickstarter campaign in 2014 to launch its entire brand and first collection.
“We pre-sold 500 watches during our campaign,” says Esti Chazanow, LIV's co-founder and brand manager.
“Our campaign was fully funded within the first 11 hours and we received close to $200,000 in total pledges.