If you want to improve search visibility of your business, link building, or increasing the number of inbound links to your website, still remains a critical and powerful online-marketing tool.

Let's look at how link-building has evolved and four ways you can use the strategy to improve SEO.

Contextual relevance has become super important

Arrival of the Google Hummingbird algorithm update reemphasized the need for building links to amazing content that is extremely relevant to end users.

This update focuses on understanding the context of the search query rather than identifying and then chasing specific keywords in the query.

Your links not only must help improve search influence but also provide value to target users.

The text above is a summary, you can read full article here.