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From establishing industry expertise to giving new life to existing content, long-form content can be extremely beneficial to your content marketing strategy.
Long-form content often gets shifted to the back burner due to the time, cost and collaboration requirements of building more than 800 words of truly engaging, relevant and educational content.
Using guides, eBooks and extended blog posts gives you a chance to demonstrate your organization’s personality, and how you can help your audience.
Publishing well thought-out, well-written, relevant long-form content pieces helps marketers demonstrate expertise, credibility and develop a thought-leadership position.
Long-form content gives you an opportunity to revisit past content from print media, videos and webinar events to re-publish as long-form pieces to get more life out of inactive content.