Green is gold in today’s environmentally conscious market, and studies have shown that demonstrable environmental consciousness can tip the balance for consumers when making purchasing decisions.

One high-impact way to do so is by incorporating what’s known as living walls—vertical planting systems—into retail spaces.

Mike M. Moore, founder of architecture firm Tres Birds Workshop, is helping the Boulder, Colo.-based jeweler stake his claim in California.

“We felt a need to soften the building and connect outside to inside,” Moore says.

The exterior portion of the wall helps absorb auto noise from the busy street, acts as signage and lures passersby with its beauty and jasmine scent.

Inside the store, the wall also works

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