These various challenges may seem daunting, but they can all be addressed by putting time and energy into creating one simple and uniform document used by the entire team.

A robust, well-reasoned and methodically constructed editorial calendar can be the most critical piece of your content strategy.

As Jay Baer of Convince and Convert put it: “Content helps achieve business objectives, not content objectives.”

To help give your content marketing purpose, the Content Marketing Instituterecommends that content managers formulate a content marketing mission statement.

Not only will your content mission statement give your brand a voice, but creating a mission statement will force you to consider your target audience and how your content might impact them.

Your content’s mission should be reflected in all your editorial decisions moving forward, this way each piece of content you produce will help work towards your overall goals.

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