According to a report published by Ascend2, lack of effective strategies remains the most significant obstacle to succeeding in digital marketing.
The report went on to indicate that 51 percent of marketers stated that strategy issues prevented them from achieving their digital marketing goals.
Planning a digital marketing strategy is essential to getting ahead of the competition.
The ability of a business to thrive in today's economy is based on how well that organization is able to adapt to digital media.
From social networks to smartphones to tablets, the digital tools available today make it possible for consumers to interact on a global scale.
Many businesses find the sheer number of digital marketing choices to be daunting.