Bain & Co, meanwhile, reports that a customer is four times more likely to buy from a competitor if the problem is service related, rather than price or product related.

Related: 5 Tips on Building an Epic Customer-Support Team

To show you how to maintain a devoted customer base, here are five tips and insights from Guy Nirpaz, CEO of customer success platform Totango.

One week after you create an account, the company follows up with an automated email customized to reflect your last interaction with the product.

Customer interactions are too often treated as one-off instances.

Trader Joe’s is famous for valuing their customers by continually imagining new ways to make the shopping experience easy and enjoyable.

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