This work can be a balancing act, weighing big-picture and micro decisions, orchestrating operations across teams of many roles and levels.

As I’ve watched communications pros at work over the years, I’ve noticed that something more among the real greats.

They have a real curiosity about life, which results in their leaving a real impact even on the days when the going gets tough.

Ask lots of questions and really learn from their answers.

Become a student of people and build an understanding that leads to having a real communications impact.

So often people forget that what seems like a whole book is actually just a chapter, part of a longer-term vision being built.

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