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Entrepreneurs face an onslaught of challenges from day one that will leave even the most achievement-oriented person with crossed eyes and a headache.

Success really comes down to a founder’s ability to convert an idea into a product that delivers a sustainable value.

Related: How Steve Jobs Blew Up the Rules of Branding

This isn’t easy, and doing so isn’t based on the product’s material, how many terabytes it has, or how impermeable its weather coating is.

Smart entrepreneurs know they must focus on the factors that will remain timeless today, tomorrow and 30 years from now.

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