There are roughly 20 million smart speakers now in the US.
The data released this week is part two of a report first introduced in July.
Called “The Smart Audio Report,” the data are based on a survey of 800 people who owned at least one smart speaker and an equivalent number who did not.
Part one of the report found very high levels of satisfaction among device owners: 65 percent of smart speaker owners said “they would not want to go back to their lives before getting one of these devices” and 42 percent said they were now “essential” to daily life.
But the core of the second report is demographics and purchase behavior.
The survey found that 57 percent of smart speaker owners have ordered something using the device, while a majority of them have bought something they had never purchased before (as opposed to just reordering a regularly used product).