While Facebook continues to heap pressure on Snap Inc., the newly listed company's forging some interesting connections via partnerships with tech giants, which may point to future opportunities for the app.
Recently, when announcing the coming launch of the iPhone X, Apple’s SVP of software engineering Craig Federighi discussed the detail of their new face-tracking and image enhancement tools, and explained how they’d been working with Snapchat to develop Lenses and visual additions based on this.
It seems like a fairly minor collaboration, for sure, but as noted by Nasdaq, Federighi appeared to be using a customized Snapchat app, designed solely for Apple, which could hint at something more than a one-off demonstration.
Market analysts also noted that Snap could see significant benefit from Apple’s push into augmented reality – the majority of Snap’s users are on iPhone, and with early access to Apple’s new AR features, Snap could get the upper hand in developing new tools and features.
Snap’s asking price would be high, but as noted, with pressure mounting, it is interesting to note that Snap Inc. is working with the tech giant.
And that’s not the only partnership Evan Spiegel and Co. have going for them.